Who is Victoria Pratt?

The short answer: a constant evolution.

I continuously strive to better myself in my professional and personal life. Professionally, I’m creative with a technical acumen that helps me learn new programs rapidly. I’ve had a wide variety of experience from non-profits to wedding planning to B2B to B2C. Currently, I work at Watches of Switzerland Group as the Digital Content Manager, overseeing the email marketing program for Watches of Switzerland, Mayors and Betteridge. Previously, I worked at Evenflo Baby as the Direct to Consumer Manager. While at Evenflo, I had a total of 3 roles in the almost four years I was with the company, progressing in my professional career thanks to my dedication and the company’s faith in my expertise and work ethic. I have expertise in managing the content calendar for Evenflo across owned, paid and earned media; working with and managing various agency partnerships from lifecycle marketing to affiliate marketing to social media and more; and I have touched a number of marketing pieces that help to make me the well-rounded professional I am today.

While working at Evenflo, I embarked on an educational journey to further develop myself in my career. I attended Suffolk University for 2 1/2 years while still working for Evenflo and graduated with a Master of Arts degree in Communications with a concentration in Integrated Marketing Communication - it was at Suffolk where I really dug into social media and developed a further passion for this owned channel, cementing my goal of leading owned channel strategies in the future.

Personally, I’m a dog mama and teammate to 2 year old Stella Bear and (almost) 1 year old Ember (both Nova Scotia Duck Tolling Retrievers), a partner in crime to my husband, Alex, and a recently turned avid traveler. Stella Bear has titles in Dock Diving (personal best of 20’+), Agility, Rally, Tricks, CGC, Scentwork and is one point away from being a champion Nova Scotia Duck Tolling Retriever. Ember has an invitation to the Rally National Championship coming her way which she earned at 9 months old and has titles in Rally, Tricks, Fetch, CGC, Dock Diving and Scentwork. I’ve crossed Disney World off my list thrice so far with more to come, married my husband in Edinburgh, Scotland and visited five countries outside of the US. I’m always looking for the next opportunity to travel abroad and plan to visit at least one country per year moving forward!